I’m Richard Pinchen—Founder of Brand Inc Fitness and a long-standing advocate for inclusive and accessible fitness for all.

Over the past 25 years, I have dedicated my career to the belief that fitness should be for Every Body, regardless of ability, mobility, or experience.

For far too long, barriers in mainstream fitness spaces have left too many individuals excluded, overlooked, or underserved. My mission is to change that by ensuring everyone has the opportunity to move safely, confidently, and with dignity.

As an Adaptive Fitness Trainer, I design physical activity and exercise programmes that adapt to each individual. I work with clients who experience a variety of physical, cognitive, and sensory challenges, prioritising safety, empowerment, and inclusion.

Over the years, I’ve supported people living with:

• HIV, Cardiac conditions, Cancer, Stroke, Limb loss, Injury Rehabilitation, Neurodiversity, Visual impairment, Learning differences, Older adults, Parkinson's, Mental health challenges as well as those new to exercise of varying ages to name but a few.

I also have the privilege of working closely with many of the UK’s leading charities, helping to make accessible fitness more widely available to those who need it most.

Today, through my affordable, accessible online training programmes starting, Brand Inc Fitness continues to break down barriers and challenge outdated industry norms. My goal is simple:
To create safe, effective, and truly inclusive fitness solutions so every body can move with confidence.

Let’s work together to make fitness accessible for all.

To schedule a call with Richard to discover how to bring fitness to your community please click the link below.